TURF Analysis with Integer Linear Programming


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Documentation for package ‘turfLP’ version 0.2.0

Help Pages

cafe Simulated cafe drink data
chips Simulated potato chip purchase intent data
coffee Black coffee liking data
ham Cured ham liking data
icecream Simulated ice cream liking data
lunchbags Lunch bag purchase data
pies Thanksgiving pie data
turf Find the product portfolio with maximum reach
turf_min_cover Find the smallest portfolio that reaches every reachable respondent
turf_simulate Simulate a reach matrix
turf_sizes Find the best portfolio for each of several sizes